Multi-instrumentalist Emeen Zarookian (aka Spirit Kid) is a real find, an artist with a flair for hook-filled melodies with energy and pop genius. Very much in the Elephant Six mold, his style fits right alongside classic Apples in Stereo and Olivia Tremor Control with it’s twee vocal elements and solid indie production. Opening up with the “You Lit Up For Me”, it rushes along like warm breeze and comes to a slow wind down. The sound of classic Beach Boys, Beatles, and The Kinks are easy to spot influences that float through the entire album. Each song has compact little arrangements, like “My Imagination” is pure pop ear candy full of multiple harmonies and “la la” choruses and shifting minor chords aplenty. The uplifting “The World Doesn’t Stop” is another lovely gem, with bass/lead guitar interplay and intoxicating builds. “Flytrap” adds some 70′s funk bass and Santana styled guitar rhythm. The very Lennon/McCarnety styled diversions (“Wait A Minute” and “Your Friend Too”) have a more pysche-pop spacey flavor that suit the album cover. Every song requires multiple listens to appreciate all that intricacy and there is no wasted ideas here either. This is the little album that could, so give a chance and you won’t regret it.
Listen to “You Lit Me Up” as part of a “Weeds” promo. Awesome!!!