Some power pop has the same effect as your favorite comfort foods, it may not be too fancy but it really satisfies that craving. Gary Ritchie has done some great lo-fi pop previously, and this all-new album does an even better job. The songs are all short melodic gems that follow the Beatles meets Nick Lowe template. In fact Gary tells us in the liner notes who the influence is for each song, like “This Time Around” has a touch of Tom Petty and The Who. Some tunes fall very easily into the Merseybeat revival like “Pretty Little Gina” and “Hear From You.” The melody lines and composition is really strong here, “Alright” being a really good hook-filled example in the Pezband-Kinks mode.

And Gary simply doesn’t recreate the riffs, but builds his own songs along the classic guidelines. The song “When I Grow Up,” really hits home to aging pop fans with lyrics; “will I age like a vintage wine/ or be a drunkard in my prime when I grow up?” and the defiant “I won’t” over the chorus answer the question. There are a whopping 18 tracks here, and just about every song resonates fun and nostalgic warm feelings. And its not all one style, “Fancy Two Tone Car” is a countrified rocker that combines the Bryds and Eddie Rabbit and the Rick Springfield styled “Could Have Been Love” are both catchy nuggets. Great job, Gary!

From Nottingham England, Richard Snow is known for his jangle fueled guitar and impressive melodies, evidenced in past releases. Richard formed his band The Inlaws in 2005 so he could bring his music to a live stage, and now includes the band in his third release. Opening with the gorgeous “Stop Your Crying?” is the kind of ballad that combines The Byrds jangle and Steve Winwood styled harmonies. The updated merseybeat is more pronounced on “Middle Class Girl” and the acoustic sadness of “If You Don’t Rescue Me” is a sweet folk diversion, with a nice choral coda.

The album’s centerpiece “21st Century” is another gem with some Mod backing vocal touches, and its retro theme, “It’s modern life I fear… the 21st Century sucks.” Another impressive ear-worm “Take Me Back Home” with its multi-tracked chorus is both simple and very catchy. Occasionally the rhythms on songs can get predictable but it’s performed with such skill, it’s hard to complain. Every song here is good, without any filler to be found – and a special treat is the title track with it’s wicked riff that builds and its obsessive-compulsive lyric “Am I really that boring? Yes I am, and I don’t care.” Fans of jangle rock  and smooth harmonies will love this album. Highly Recommended.