All you need to know about the Geniune Fakes is this quote: “The Genuine Fakes are proof of Sweden’s seemingly inexhaustible font of pop genius. Hitting all the right marks, they walk you thru the major required classes in the school of pop – Ken Stringfellow (The Posies)“ Johan Bergqvist formed the band in Södermalm (part of Stockholm) with like-minded musicians. They start the album with their own theme song! It reminded me of the much loved band, The Merrymakers with it’s optimistic “Have you heard, there’s a brand new band in town!”
The bright shiny tone continues on “The Promise” and fans of Swedish pop will be thrilled by the loud melodic chords and big harmonies. “Something New” and “When Reality Hits You” have classic power pop structures and incredibly catchy choruses. The production is very Jellyfish-like, polished and worth many repeat listens. Although the compositions suffer from a lack of variety in the albums middle, they still manage to belt it out with plenty of thematic energy. Johan even managed to redo the Beyoncé ballad, “Irreplaceable” and make it a power pop song as well. However, the album could have used a ballad as the bombast here might wear down the average listener. That mentioned this is a superior power pop album, that easily gets a Top Ten nomination for 2011. Kool Kat is offering an additional 5-track bonus disc when you order here.